Today as the topic of gender equality gains importance, it is also becoming important to understand how children are raised as it plays a major role in how they see themselves and others later on in life.
Making a case for raising an equal generation, Flipkart and Dentsu Webchutney have rolled out a new campaign that talks about the #GenerationEqual.
The campaign talks about how it is okay for girls to want cars and be interested in sports and how boys can like pink and help with household chores as well.
“As parents in 2018, we’d like to be progressive in letting our child choose for themselves in several aspects, so that they get to do what they love. Let the child experience the hobbies, passions, interests, and personality traits that come naturally to them. Whether it’s a boy who wants to learn cooking or a girl passionate about collecting superhero toys. And the other way around too,” said Apuarv Sethi, Director, Brand Marketing, Flipkart.
Prashant Gopalakrishnan, Sr Vice-President, Client Services, Dentsu Webchutney, said, “Look around you. Do you have a son, daughter, niece, nephew, or a friend’s child born a few years after the millennium? They are all part of #GenerationEqual. Real change will happen when we collectively decide to make the same rules that influence their lives. And as far as we can, let’s keep those rules the same for both boys and girls. That is the most real way to ensure our biases don’t pass on to them.”
Client: Flipkart Internet Private Limited
Agency: Dentsu Webchutney
Brand Team: Apuarv Sethi, Lucky Saini and Smriti Advani
Creative Team (Copy)
Executive Creative Director: P G Aditya
Associate Creative Director: Ninad Gawhankar
Senior Copywriter: Vasisht Vasan
Copywriter: Pragya Sarin
Creative Team (Art)
Senior Creative Director: Ashwin Palkar
Associate Group Head: Deepak Murlidharan
Associate Art Director: Anandhi Kumar
Account Management Team
EVP and Branch Head: Gautam Reghunath
SVP: Prashant Gopalakrishnan
Client Services Director: Priyanka Borah
Account Director: Gurudatt N
Associate Account Director: Karishma Changroth
Production House: Superfly Films
Director: Kopal Naithani
Producer: Samson Vasave
Director of Photography: Jishnu Bhattacharjee