Dentsu Webchutney, has been hired by Fintech start up EarlySalary following a recent multi-agency pitch to be their creative agency. The agency’s focus will be to create digital ad campaigns that will help increase brand recall and preference for EarlySalary among young working Indians.
Commenting on the development, Sudesh Shetty, Head - Marketing, EarlySalary, said “While we have always believed ourselves to be the first line of credit for young working India, we would like to position ourselves as a lifestyle brand. This year our primary focus is to build the brand through creating engaging content that the target audience resonates with. Webchutney is known for striking the right chord with audiences, through the right platform insights and compelling creative ideas. We are excited to start our journey together.”
Harsh Shah, Vice-President, Dentsu Webchutney, said, “EarlySalary with its data and technology leverage is a brand that caters to new-age spending habits. That’s a true example of how bringing culture and technology together can solve a consumer problem and this is the vision we live by. We are already looking at some winners here.”
EarlySalary is a mobile first application that has a presence in 17 cities across the country. Users can currently avail loans of up to INR 2 lakhs; a line of credit ranging from 50 days to 2 years and interest-free EMIs for shopping. The startup uses a unique social media based underwriting system and machine learning platform that allows even a person who is New to Credit (NTC) or a Customer without Credit Bureau scores, to borrow.
Recently, EarlySalary shot few commercials with Ayush Mehra, who is a popular face to create an interesting commercial, which revolves around millennials opting for salary advances, instead of personal loans or borrowing from friends and family.
EarlySalary’s mid-term objective is to achieve a balance sheet of nearly Rs 2000 crores while over the next three years they hope to build a financial institution of nearly Rs 5000 crores.