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DBS Bank and Sachin Tendulkar #SparkingTheFuture of kids

Designed by Social Kinnect, the campaign highlights the culture of sports brewing up in Mumbra. The aim is to motivate the children to play their hearts’ content and so DBS will light up a ground in Mumbra to give the kids access to playground even after sunset

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DBS Bank has launched a unique campaign featuring cricket legend Sachin Tendulkar that gives children an opportunity to play to their hearts' content.

Designed by Social Kinnect, the campaign titled #SparkingTheFuture highlights the culture of sports brewing in Mumbra and motivates children not to go for bad practices and instead channelise their own energy in the right direction. Football has become a part of life of every young kid there. It has become their habit and is working as the door to a bright future.

To make this campaign successful, DBS Bank has invited people to become a part of the movement through a dedicated landing page, www.go.dbs.com/sparkingthefuture, for people to pledge their support in #SparkingTheFuture of kids. In December, DBS will light up an entire ground in Mumbra to give the kids access to a playground even after the sun sets.

Chandni Shah

Chandni Shah, COO, Social Kinnect,  said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on ground. The idea was to keep the campaign realistic by featuring kids of the area and Sachin Tendulkar, who is one of the strong pillars of the campaign.”

Sheran Mehra

Sheran Mehra, Marketing Head, DBS Bank, said, “It all began when we at DBS Bank and Tendulkar came together to #SparkAPurpose. His real-life mission is to facilitate play among children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets. It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports among kids and enable them to play to their hearts content.”

The campaign:


Client: DBS Bank

Director: Pranav Bhasin

Executive Producer: Shiibu Tholat

Producer: Ankit Dahake

Agency: Social Kinnect

National Creative Director: Gerard Jayaranjan

Creative Team: Ashish Tambe, Stefan Amanna, Nirati Majumdar

Servicing Team: Ritika Malhotra, Aarzu Duggal, Naomi Patel

DOP: Saarth Padmakar, Kevin Rathod

Casting: Swati Agarwal

Line Producer: Raju Hankare

Accounts: Poonam Bugade

Associate Director: Ibad Shaikh

Assistant Directors: Anant Dixit, Jugalrag Pandya

Art Director: Madhura Kolekar

Editor: Abhishek Pannikar

Online Editor: Dennis Chiramal, SuMit Pasi

Music Dir: Charan Singh Pathania

Voice over: Ankur Desai

Sound Engineer: Annu poojari

Sound Studio: Shankh Studios

Colourist: Swapnil Patole


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