DBS Bank has launched a unique campaign featuring cricket legend Sachin Tendulkar that gives children an opportunity to play to their hearts' content.
Designed by Social Kinnect, the campaign titled #SparkingTheFuture highlights the culture of sports brewing in Mumbra and motivates children not to go for bad practices and instead channelise their own energy in the right direction. Football has become a part of life of every young kid there. It has become their habit and is working as the door to a bright future.
To make this campaign successful, DBS Bank has invited people to become a part of the movement through a dedicated landing page, www.go.dbs.com/sparkingthefuture, for people to pledge their support in #SparkingTheFuture of kids. In December, DBS will light up an entire ground in Mumbra to give the kids access to a playground even after the sun sets.
Chandni Shah, COO, Social Kinnect, said, “At Social Kinnect we strongly believe in bringing out the impact of socially relevant campaigns to ensure that they resonate with the audience and encourage them to join the movement. #SparkingTheFuture by DBS Bank is one such campaign that aims at highlighting the difference that has been made on ground. The idea was to keep the campaign realistic by featuring kids of the area and Sachin Tendulkar, who is one of the strong pillars of the campaign.”
Sheran Mehra, Marketing Head, DBS Bank, said, “It all began when we at DBS Bank and Tendulkar came together to #SparkAPurpose. His real-life mission is to facilitate play among children, we made it our shared purpose, and decided to provide kids access to play even after the sun sets. It’s been an incredible journey since, and now we are #SparkingTheFuture of the next generation of our country by lighting up our first ground at Mumbra. We intend to fuel the existing counter-culture of sports among kids and enable them to play to their hearts content.”
The campaign:
Credits:
Client: DBS Bank
Director: Pranav Bhasin
Executive Producer: Shiibu Tholat
Producer: Ankit Dahake
Agency: Social Kinnect
National Creative Director: Gerard Jayaranjan
Creative Team: Ashish Tambe, Stefan Amanna, Nirati Majumdar
Servicing Team: Ritika Malhotra, Aarzu Duggal, Naomi Patel
DOP: Saarth Padmakar, Kevin Rathod
Casting: Swati Agarwal
Line Producer: Raju Hankare
Accounts: Poonam Bugade
Associate Director: Ibad Shaikh
Assistant Directors: Anant Dixit, Jugalrag Pandya
Art Director: Madhura Kolekar
Editor: Abhishek Pannikar
Online Editor: Dennis Chiramal, SuMit Pasi
Music Dir: Charan Singh Pathania
Voice over: Ankur Desai
Sound Engineer: Annu poojari
Sound Studio: Shankh Studios
Colourist: Swapnil Patole