Tyre manufacturer Ceat has renewed its bat endorsement association with cricketer Rohit Sharma for a period of three years.
Ceat has its roots gripped with cricket, including its partnership with IPL for the Strategic Time Out segment and the Ceat Cricket Ratings that recognises and rewards the exceptional performances of players on the international stage.
Sharma is joined by Ajinkya Rahane, Ishan Kishan, Shubman Gill and Harmanpreet Kaur as cricketers who currently have bat endorsement deals with Ceat.
Commenting on the partnership, Anant Goenka, Managing Director, Ceat, said, âWe are proud to extend our relationship with Rohit Sharma, who has been a standout performer across all formats of cricket. Rohit is not only an extremely talented batsman, but also a great leader and an inspiration to young aspiring cricketers. Our association with Rohit has been extremely fruitful for the brand Ceat and we are extremely happy with this long-term association.â
On his renewed association, Rohit Sharma said, âI am really happy to be continuing this association with Ceat. I am grateful for their backing and they have been a great support to me. These last three years have been very memorable and productive for me personally. I am looking forward to continuing this association with this prestigious company for many more years to come.â