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CarToq acquires food tech start-up Ketchupp

The acquisition intends to provide comprehensive brand and advertising solutions to the automobile brands via CarToq Studios

CarToq, an online media platform for auto buyers and enthusiasts, has announced the acqui-hire of Ketchupp, a Delhi-based food tech start-up and meta search engine for online food ordering. CarToq will take over the key assets of Ketchupp, including its employees, technology know-how and existing partnerships.

To deliver content and brand solutions to automobile brands, CarToq has recently launched a new division, CarToq Studios. Ketchupp will leverage its brand solutions capabilities to offer solutions at scale to automobile OEMs.

Nitin Srivastava, CEO, CarToq, who believes brand and content marketing solutions are becoming a solution among automobile brands, said, “Ketchupp is filled with brand experts. CarToq aims to become a one-stop shop for marketers, with added capabilities such as influencer marketing, video marketing, etc., and we intend to build this by acquiring the right teams and talent. Brand solutions will account for over 35% of our overall revenues over the next two years.”

Chirag Taneja,  Co-Founder, Ketchupp, who will head CarToq Studios along with product and strategy at CarToq, said, “Ketchupp has been delivering brand solutions to FMCG brands for almost two years now. While FMCG brands were one of the early adopters of content marketing and native advertising, marketers in other verticals are also warming up to the idea. We intend to offer cutting-edge, high-impact, content-driven brand solutions to automobile brands. We would also add tech and consumer experience capabilities through the Ketchupp team.”

Beside this, CarToq, a Mindworks Global Media Services initiative has recently launched its Hindi platform for auto enthusiasts and buyers in tier II and III cities in the country and plans to launch more vernacular content platforms later this year.

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