Children are increasing becoming instrumental in making key purchasing decisions in families and keeping this in mind, brands have come out with some interesting work this Children’s Day.
From reminding people about their inner child to making sure you take the safety of the little ones seriously, brands are trying to appeal to both adults and children through their commercials.
This Children’s Day, Exide decided to take on “adulting” and remind people to be enjoy each moment like children do. Through their campaign #DrivenByTheChildWithin, the brand has depicted how as adults we fail to keep up the positive, cheerful drive in life we had as a child. And it did this by simply showing us how differently we react to certain common situations in our daily lives. The campaign has been conceptualised by J Walter Thompson.
Taking the insight that children often emulate their parents and aspire to become like them, this Children’s Day, Sunfeast Farmlite urges parents to live a healthier lifestyle for themselves and their children. Conceptualised by FCB Ulka Bangalore and set to a catchy tune, the ad film intends to generate awareness about the increasing number of people suffering from diabetes in the country and how leading a healthy lifestyle could benefit the future generation as well.
Reliance General Insurance Company:
Reliance General Insurance Company Limited (RGI), part of Reliance Capital, also launched a digital campaign to raise public awareness on the issue of child labour still prevalent in India. Titled #GiftChildhood, the campaign uses videos about various handicraft industries such as wood carving, imitation jewellery, and hand embroidery to showcase the plight of children working in the unorganised sector.
A master embroider at work, a masterpiece in the making. Watch magic being weaved with your own eyes. Unmute for the complete experience. #HappyChildrensDay #GiftChildhood #ChildrensDay pic.twitter.com/ucJmZ4jHWY— Reliance General (@RelianceGenIn) November 14, 2018
There’s nothing quite as magical as the craft of wood work. Agree? Watch it for yourself. And for the best experience, unmute the video. #HappyChildrensDay #GiftChildhood #ChildrensDay pic.twitter.com/8FzIdN6f7k— Reliance General (@RelianceGenIn) November 14, 2018
Watch craftsmanship at its best. The skills of this jewellery maker will take your breath away. For the best experience, unmute the video. #HappyChildrensDay #GiftChildhood #ChildrensDay pic.twitter.com/Fsq40BXorg— Reliance General (@RelianceGenIn) November 14, 2018