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Aegon Life ropes in Vicky Kaushal in new campaign to address procrastinators

Created by Brand Capital’s Brand Strategy team, the campaign urges people to secure themselves with an appropriate life insurance cover at an early age

Click on the Image to watch the TVC.

Targeting millennials and impressing upon them the need to become self-dependant when purchasing insurance, Aegon Life has roped in Vicky Kaushal for its new campaign #NoTension. Created by Brand Capital’s Brand Strategy team, the campaign addresses procrastinators and urges them to secure themselves with an appropriate life insurance cover, at an early age.

In the TVC, which begins with a peppy tone, Vicky remains tension-free in most of the situations in life but hasn’t really thought about how he would prepare against any uncertainties. He is then introduced to the world of term plans wherein he opts for an easy, convenient and reliable online term plan from Aegon Life Insurance.

Commenting on the campaign and their association with Vicky Kaushal, Vineet Arora, MD and CEO, Aegon Life Insurance, said, “Our new campaign brings to forefront that stress is a major concern in today’s time and while everything else remains uncertain, protecting your loved ones and their dreams should not be a reason to take tension. The campaign urges the new generation to not procrastinate and advises to act right away. We are delighted to welcome Vicky Kaushal to the Aegon Life family. He bears a close resemblance to the brand as a young, evolving, dynamic, confident and independent individual and is the best fit for the campaign.”

Sam Subramaniam, CEO, Brand Capital, said, “Aegon Life has always approached marketing insurance products to the millennial audience in a unique and differentiated way. In many ways, Aegon Life is the only ‘Millennials First’ Insurance Company in India. We at Brand Capital are delighted to be a key shareholder in Aegon Life and to also provide marketing support through our Brand Strategy team.”

The Campaign:


Brand: Aegon Life

Project Team: Brand Capital and Times Studio

Director: Ram Subramanian

Creative Team: Punit Sheth, Sabina Singh and Rajat Thakur

Production Team: Times Studio

Planning: Brand Capital and Times Studio

Account Management: Anita Karnik and Ashish Sharma

Still Photographer: Mohit Holani

Production Team: Sanket Kunde, Sylvester Dias and Naina Mehedale


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