Zee Entertainment Enterprises has secured a United States (US) Patent on a technology platform developed in the Silicon Valley at Zee Media Lab. This platform stems from the Vedic culture of offering an immersive experience to the viewers, satisfying all the five senses.
Built on 3D Audio, Augmented Reality (AR), Virtual Reality (VR), Digital Scent, Holograms and Touch, this platform aims to transform the viewersâ home environment by providing exceptional immersive experience. The platform will also enable the viewers to touch, feel, smell and experience products, with a seamless transaction (e-commerce) ecosystem.
Be it immersive entertainment content, or informative education-based solutions, or gaming, or e-commerce, Zee said in a press statement that this comprehensive technology platform is built to cater to every single need of the viewer.
Zeeâs Chairman Subhash Chandra said, âAt Zee, we envisioned 4-5 years back, that the overall media landscape is poised to evolve at an extremely rapid pace, with content companies blending into technology companies. Hence, we started investing our time and energy in building a technology for the future, which enhances the content viewing experience by many folds. Zeeâs lab in the Silicon Valley was set up in 2016 to create this robust platform, and Iâm very glad that the US Patent is secured. It is a concrete step in realising our vision of transforming ourselves from a media and entertainment powerhouse to a technology company, offering immersive experiences.â
Amit Goenka, CEO, Z5 Global, said, âThe US Patent is a major milestone achieved in this process giving us the required level of confidence and reassurance. This is just the beginning of an extraordinary journey of transforming the viewers content viewing experience.â
While the five senses have not yet been deployed on a commercial scale, with the grant of the US Patent, Zee can now make the platform available to millions of users across the world. The commercially viable prototype will be ready in the next 12 months. This emboldens Zeeâs plan to target mainstream global viewers across US, Europe, Asia, China and Latin America.