Out-of-home digital solutions company Vyoma Media has won the digital outdoor advertising mandate for the launch of the new model of TVS Victor.
TVS Victorâs new model will be the first bike in its segment to feature a unique daytime running lamp (DRL), along with a host of other class-leading features. In the first phase of the campaign, Vyoma Media will aim to build on the massive affinity towards the TVS brand by engaging consumers through their smart displays at ticket counters across the Kolkata Metro and Bihar railway stations.
Kendraj Joshi, Head, Commuter Motorcycles Marketing, said, âWe wanted to come up with a unique campaign with a focus on interactive and localised creatives. This initial phase, with Vyomaâs intelligent displays at eye-level at the ticket counters, allows us to integrate and amplify the brands campaign across two key markets. It will ensure our brand loyalists are aware of our new innovative bike features and help us maintain our unrivalled market presence. The second phase of the campaign will be across cities in Karnataka, Maharashtra and Telangana.â
The first phase of TVS Victorâs âBadi bhi badhiya bhiâ campaign will be for a duration of two months.
The multi-lingual creatives, in English, Hindi and Bengali, will play simultaneously across locations and will allow consumers a chance to win the brand new TVS Victor bike.
This campaign will not only display content in the three languages but also deliver SMS on the viewersâ mobile phones in the same language as shown in the creative they have responded to. Further consumer engagement will be ensured when the consumer is redirected to the brandâs Facebook page to participate in a contest to win more goodies.