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The Social Street appoints Navin Fernandes as Managing Partner to head Sports Marketing

Fernandes will be responsible for all the agency’s sports-related aspects, including strategy, new business, partnerships, events and activities. He will work in close cooperation with Mandeep Malhotra

Navin Fernandes

The Social Street, the full-services marketing and communications agency, has announced the appointment of Navin Fernandes as the Managing Partner to head its Sports Marketing offering. In his new role Fernandes will be responsible for all the agency’s sports-related aspects including strategy, new business, partnerships, events and activities. He will work in close cooperation with Mandeep Malhotra, Founding Partner and CEO, The Social Street.

Fernandes comes with over 15 years of experience working across functional roles for dynamic brands in athletes and sports, retail fashion, entertainment, FMCG and IT industries. These include clients and brands such as, Red Bull, Calvin Klein, Miss Sixty, Energie, Paul& Shark, Inox and Marriot (USA). He has also spearheaded some sporting projects in India, including the country’s first BMX, skateboarding, kite surfing, parkour, sport climbing and chess events.

Mandeep Malhotra said, “Navin is an exciting addition to the TSS family. We are thrilled to have him lead the charge of our expanding sports offering. He brings with him a valuable and unrivalled depth of experience in the sports and marketing arena. His high energy level and enormous talent aligns well with The Social Street’s vision for doing things differently.”

Fernandes said, “I’m really excited to be working with a young, dynamic and highly successful team at The Social Street. It’s exciting times for sports in India, we are now finally moving away from the tag of a cricket only nation to a multi-sport nation. In a field as vast as sports, it is important to create value for all key stakeholders involved (Federations, team/league owners, brands, athletes and fans). I’ve had the privilege of working with some of the world’s most dynamic brands and it would be great to share some best practices with the team here in creating engaging and meaningful experiences for our partners across platforms and also help us be a part of building and developing a sporting culture in India.”

Before joining The Social Street, Fernandes independently led a young team at UBA India and oversaw the signing of 30 top basketball athletes, of which nine athletes currently represent the Indian men’s national team. Prior to this, he served as the National Athletes Manager for Red Bull India where he was responsible for signing and managing some sports personalities like Gautam Gambhir, Varun Aaron, KL Rahul, Ashwini Ponnappa, Subrata Paul, Tania Sachdev, CS Santosh and Tuhin Satarkar through his seven-and-half year tenure. Fernandes also launched the brands Calvin Klein Jeans and Calvin Klein Underwear in India in 2007.

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