Personal Care Brand MCaffeine appointed The Craft Tank as its creative agency following a multi-agency pitch. The Craft Tank will develop the online presence of MCaffeine by communicating the concept of caffeinated skincare and enhancing its credentials as a premium lifestyle brand.
Vaishali Gupta, brand leader at MCaffeine, said, “We are looking forward to work with Craft Tank’s talented young minds. MCaffeine’s vision is to be in the hearts and minds of Indian millennials. We are socially conscientious and we take our social responsibilities with as much seriousness as our product responsibilities. We believe in inner wellbeing and confidence as the true reflections of beauty. Craft Tank’s creative ideas resonated with the vision of our brand. We are very positive about this new partnership with Craft Tank, which will not only help us reach out to our existing customers but also help reach a larger gamut of potential consumers.”
Brijesh Solanki, Co-founder of The Craft Tank said,” It is a great pride to work with MCaffeine, solely because of the concept of their brand, which I think has a great future. MCaffeine as a brand has a differentiated product offering and is India’s best caffeine infused brand and we want to leverage this to make the brand more successful.”