TBWA\ India and Ather Energy win Black Elephants at Kyoorius Design Awards 2018

TBWA\ India and Ather Energy won Black Elephants for the ‘Blink to Speak’ and ‘The Ather 450’ projects, respectively, at Kyoorius Designyatra 2018, the annual conference on design and innovation. The event, held over three days, concluded with the announcements of the Kyoorius Design Awards 2018 on September 30 at Grand Hyatt, Goa.

30 Blue Elephants were awarded, with Open Strategy & Design and Ananya Khaitan winning four Blue Elephants each for work spanning the 13 disciplines. Ather Energy and TBWA\ India won three Blue Elephants each in addition to the Black Elephant.

The awards night also included the Kyoorius Young Blood Awards 2018. Five Red Elephants were awarded to young professionals for work that was an answer to real briefs set by Nestle India in collaboration with Fitch India and Nestaway in collaboration with Lopez Design. The Red Elephant winners get a five-day paid trip to the 2019 London Design Festival.

With two Black Elephants and 30 Blue Elephants this year, the Kyoorius Design Awards honoured the most outstanding and innovative work in design and visual communication. The Black Elephant is awarded to work that’s truly exemplary across all disciplines.

The Blue Elephant is awarded to work that fulfils all the three judging criteria for the Kyoorius Awards, namely:

*An original and inspiring idea

*Well-executed

*Relevant to its context

Kyoorius received over 400 entries for Kyoorius Design Awards, out of which 62 were In-Book winners. All In-Book winners take home Baby Elephants and are featured in the Kyoorius Awards Annual.

The Kyoorius Young Blood Awards received over 250 entries this year, with 21 entries winning an In-Book nomination across the five briefs.

The Kyoorius Design Awards aim to honour good design, designers and design-oriented companies in India. The Kyoorius Design Awards are brought to you in association with The One Club of Creativity, organisers of the ADC Awards, with a common aim — to create a truly neutral and transparent platform to reward the best in Indian advertising, media and digital creativity.

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