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Propaganda India expands operations, enters Delhi-NCR region

With greater focus on the needs of local clients, the agency plans to make the Delhi office a team of 25 by the next six months

Bangalore-based creative agency, Propaganda India, has widened its footprint to the Delhi-NCR region. With a strong presence in Bangalore since its inception in 2018, the agency has begun work in Delhi.

Propaganda India’s business model has been about providing strategic thinking to the brands and businesses and understanding the newer landscape. The agency works with them to build a new code of creativity and experiences in a rapidly changing digital landscape. Its client base includes brands such as Max Life Insurance, Max Healthcare, Max Group, Andhra Pradesh Tourism, Future Retail, Future Consumer, Intuit Quickbooks, Amazon India, HealthifyMe, ESPN India. Going forward, increasing the scale and size of the Delhi office to make it an independent one will be the main priority.

Propaganda India has roped in Mohit Tanwar as AVP, Delhi-NCR, to lead agency operations. With over 12 years of experience, he brings with him a wealth of experience in the digital enablement of brands like Magicbricks, Singer, Ozone Pharma and Idemitsu.

Talking about the recent development, Priya Jayaraman, Co-founder and Director, Propaganda India, said, “With the presence of big national and global players in the CPG, eCommerce, BFSI, automotive and start-up space, we believe the Delhi-NCR region holds huge potential for us. With a brand-led approach, we enjoy helping brands establish strong footprints in the digital ecosystem. We have strong client partners in this region and our plan is to ramp up here quickly.”

“Delhi will essentially support a lot of the immediate requirements of the clients that we already have. As a part of our scale and expansion plan, we are looking to make this a team of 25 by the next six months. We plan to build a dedicated content team in Delhi,” she added.

Recently, Propaganda India has won a Grand Prix at Spikes Asia 2018 and the best indie independent agency in a special award.

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