Lavie has launched a new campaign with its new brand ambassador, Anushka Sharma. Conceptualised and created by Makani Creatives, the campaign aptly epitomises the brand proposition, ‘Fickle is Fun.’ Lavie caters to independent and spontaneous women, further celebrating their impulsiveness.
In the campaign, the actress is seen flaunting her favourite range of chic bags and shoes in a manner unique to her personality and that of the brands. The ad asks women “Why choose one? Fickle is Fun.”
Sandeep Goenka, Chief Operating Officer, Bagzone Lifestyles and Lavie Spokesperson, said, “We have always had a great and satisfying relationship with Makani as they have a keen understanding of the market and its challenging intricacies. And, once again, they have successfully reflected our brand proposition and communication into the best possible perspective. Fashion and our audiences being key, Makani also has a fabulous track record of building and sustaining top brands and we look forward to working with them into the future.”
Sameer Makani, CMD, Makani Creatives, said, “When creating a brand or campaign and keeping the dynamism of fashion in mind, we always strive to strike the right chord with the end consumer. With Lavie we have had a great relationship since 2015 and are very excited about working with them again. We had much fun with Lavie on last year’s campaign too, and with this year’s campaign launching Anushka Sharma, we have successfully strived to go younger and cooler.”
Makani Creatives has also curated interesting digital Instagram renditions of the campaign which will soon roll out, post the print and satellite campaigns.
Agency: Makani Creatives
Creative Team: Sameer Makani, Sachin Padave, Anant Medepalli
Client Servicing : Vivek Kapoor, Priyanka Singh
Director: Tejal Patni
Production House: Snowball Studios
Producer: Raman Chauhan