Isobar India, the digital agency from Dentsu Aegis Network, has bagged the digital mandate for Marks & Spencer. The agency won the account following a multi-agency pitch and will manage it from its Delhi office.
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James Munson
James Munson, Managing Director, Marks & Spencer, said, “We look forward to working with Isobar India as our digital partners. Isobar demonstrated a well-rounded understanding of M&S and our audience, which has led to this partnership. We look forward to integrating our marketing strategies with their creative intellect on digital marketing.”
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Gopa Kumar
Commenting on the win, Gopa Kumar, Executive Vice-President, Isobar India, said, “We’re excited and proud that Marks & Spencer has appointed us to manage their digital duties. We are looking forward to make their digital presence stronger and create a great brand narrative as we move forward.”
Marks & Spencer (M&S), the British retailer that offers fashionable and high-quality apparel and accessories, has 67 stores across 30 cities in India. It signed a JV with Reliance Retail in 2008, making it Marks & Spencer Reliance India Pvt. Ltd.
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