Digital marketing agency Social Kinnect has been awarded the social media mandate of Indiabulls Group. The agency will be responsible for managing the social media platforms of the entire Indiabulls Group umbrella— Indiabulls Housing Finance Limited (IBHFL), Indiabulls Ventures (IVL), Indiabulls LED (IB LED), Indiabulls Real Estate (IBREL), and Indiabulls Pharmaceutical, Indiabulls Personal Loans, Indiabulls Asset Management Company (AMC) and Indiabulls Foundation.
The agency will be responsible for driving and delivering the overall social media requirements of the group. The mandate includes creative strategy and execution, social media management, performance creative development, website development as well as influencer marketing.
Rohan Mehta, CEO, Social Kinnect, said, “It has been a pleasure working with the Indiabulls team for over two years now. It's great to see our relationship with them grow this way. Indiabulls is a challenger company that is evolving at a very fast pace, and we are excited for our onward journey of shaping the way the group will be perceived in the digital spectrum. Our endeavour will always be to ensure that we are pushing the boundaries on digital to drive great brand sentiment and devise effective digital strategies that make a business impact.”
Ankit Banga, AGM, Digital Marketing, Indiabulls Group, said, “Consolidating our communication approach and strategy across Social Media allows us to showcase the entire gamut of our offerings, whilst maintaining a common narrative for the entire Indiabulls Group. In a little over two years, Social Kinnect has been a great partner for the Group’s flagship company Indiabulls Housing. Their diligence and support has been considerable in this time, and a deciding factor in this renewed association. We look forward to taking giant strides along with them as we synergise the Group’s efforts across social media.”
Previously, Social Kinnect handled the mandate of Indiabulls Home Loans. Their result-driven media strategies and creative approach for the brand's growth on digital, was the decisive factor for them winning the mandate for the entire Indiabulls Group.