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HUL increases ad spends by 8.11% in Q2FY19 (YoY)

The company’s advertising spend has increased to Rs 1,106 crore as compared to the previous year’s Rs 1,023 crore. Profit after tax (PAT), at Rs 1,525 crores was up by 20%

HUL has announced its financial results for the quarter that ended on September 30, 2018. The company’s advertising and promotional expenses increased by 8.11% to Rs 1,106 crore as compared to Rs 1,023 crore in the corresponding quarter of previous year. The advertising spend in Q2 decreased by of 4.07% from Rs 1,153 crore in the quarter ending June 30, 2018.

Earnings before interest, tax, depreciation and amortization (EBITDA) stood at Rs 2,019 crores and was up by 20%. Profit after tax (PAT), at Rs 1,525 crores was up by 20%. Sales grew by 11% during the quarter, Domestic Consumer Sales grew by 12% during the quarter.

Sanjiv Mehta, Chairman and Managing Director commented, “We have delivered another strong performance in the quarter and also for the half year. Our focus on strengthening the core, leading market development and driving excellence in execution has enabled us to deliver competitive and profitable growth. In the near term, we expect demand to be stable. Our strength of agility and responsiveness gives us confidence to navigate the headwinds arising from crude inflation and currency depreciation.”

Good performance in Home Care continued with Fabric wash and Household care delivering double-digit growth. Domex ‘Pick up the Brush’ campaign was launched in South India and was well received. HUL’s market development and premiumization initiatives are delivering good results.

Skin Care delivered good performance with our key brands registering robust growths. Men’s Fair and Lovely relaunch was well received. Hair Care witnessed strong double-digit growth and TRESemmé was relaunched with superior fragrance and packaging. Colour cosmetics delivered another quarter of strong performance on the back of successful innovations; “Kareena Kapoor Khan by Lakmé Absolute” an exclusive makeup range was also launched during the quarter. Axe Ticket has performed well and is continuing to gain traction. Personal Wash saw robust growth across the premium portfolio with Dove and Pears performing well.

Tags: HUL
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