Haier unveils its new TVC for the all new Easy Connect LED range

Haier haslaunched a new TVC for its recently launched range of Easy Connect LED televisionsin India. Conceptualised and created in collaboration with Famous Innovations, the TVC primarily focuses on the user benefits of having an LED TV that comes with smart share feature, which gives the Android mobile users a smart way of screening their smartphone content on the large screen without Wi-Fi network.

The new TVC is a reflection of how the brand mirrors the user’s values and convictions. The ad film showcases the endearing relationship between a daughter and father emphasising on how today’s generation is more technology savvy and influential in making purchase decisions for the family. The story follows a usual Indian family going through the process of buying the perfect television for their household. Highlighting the features of the new Haier Easy Connect LED TV range, the commercial shines the spotlight on its Smart Share (Miracast) feature that gives the Android mobile users a smart way to stream their favorite content like movies, music, videos and photos from the comfort of their couch.

The two new LED TV models will offer consumers a true smart viewing experience. With an available pre-loaded app like Smart View or Screen Mirroring on their Android mobile phones, users can connect with the built-in Smart Share (Miracast) feature on their new Haier TV and use mobile data to start streaming content without worrying about Wi-Fi connection at home.

Eric Braganza, President, Haier India, said, “At Haier, we constantly understand the needs and evolving lifestyle of our consumers. The new Haier Easy Connect LED TV series is an innovative solution designed for customers who don’t want any technology hassles with internet connectivity when it comes to entertainment. The TVC is created to shape a stronger connect with the users and also build a strong brand recall at the same time. Further, with the festivities around the corner, we want to be a part of our consumers’ celebrations and double their festivities with our exciting offers and a new product line up.”

Raj Kamble, Founder and CCO, Famous Innovations, said, “We were working with a very simple, innovative product - an LED TV that can live stream from a smartphone without the need for WiFi or Bluetooth - and wanted to bring this feature to life in an interesting way. Given how strong the feature was, we decided that instead of doing an ad, we should create an entertaining product demo. The film revolves around an endearing precocious little girl as she truly represents today's kids who love technology, are always a few steps ahead of the rest of us and never hold back from making that known.”

The TVC will be aired across leading TV channels including prominent GEC, Movies, News and Sports channels along with key regional channels in languages like Bengali, Kannada, Malayalam, Punjabi, Tamil, and Telugu.

The TVC:

Credits:

Client: Haier

Agency: Famous Innovations

Founder: Raj Kamble

Creative Team: Team Famous

Account management: Team Famous

Production house: Flying Saucer

Director: Pushpinder Mishra

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