fbb, the fashion retail brand, has found the perfect way to break clutter and launch its festive season collection with a fashion show at the Mumbai airport.
Conceptualised and brought to life by Social Kinnect, the #fbbAirportTakeover launched fbb's festive season collection through a fashion show at Terminal 1 of the Mumbai airport, which was shown across the country through a Facebook Live.
fbb reached out to consumers by giving them an unique opportunity to win a free round-trip flight and witness the second runner-up of Miss India 2018 Shreya Rao Kamavarapu walk the ramp. One lucky audience member also got to walk with celebrity showstopper Radhika Apte.
Commenting on the initiative, Pawan Sarda, Group Head, Digital, Future Group, said, “For the launch of this year’s stunning festive collection, we wanted to create an experience for our audience that they were least expecting. We wanted to capture their attention in the short span between baggage collection and exiting an airport. And that’s how the fbb Airport Makeover came to life! It’s a first-of-its-kind fashion show at an airport and marks the launch of the beautiful collection we have to offer.”
Speaking about the campaign, Chandni Shah, COO, Social Kinnect, said, “At Social Kinnect, we thrive to break conventional boundaries. With that in mind, we spearheaded for fbb, the unveiling of their festive collection in a way that has never been done before. The idea is to excite the digital audience through newer, innovative ways ensuring that we are captivating the millennial audiences by creating experiences that are unforgettable and making India thoda aur stylish!”
The fashion show:
Client: Future Group
Agency: Social Kinnect