Dish TV India Limited, the direct-to-home (DTH) company, has announced the launch of its new mantra with Bollywood actor Ranveer Singh as its new brand ambassador.
The campaign ‘Dish nahi dishkiyaon’ for DishTV brand has been designed to showcase the brand in a completely new, bold avatar — signalling a new phase in the brand’s life cycle. Singh will lend weight with his edgy and youthful attitude to the campaign.
The brand TVC shows Singh in different situations with DishTV playing on his mind. To break from the monotony, he presses an imaginary remote and breaks into a dance frenzy. The film concludes with him celebrating among people, dancing to the entertaining tunes of the all-new ‘Dishkiyaon’ DishTV.
The product window talks of its upcoming SMRT Stick for streaming online videos, 5X HD clarity and unlimited entertainment packs, suggesting how DishTV is adding fun and entertaining moments to the lives of its customers through innovative new products and services.
Anil Dua, Group CEO, Dish TV India Limited, said, “As a pioneer of the category, DishTV has always believed in ‘doing the new’ and adding firsts to its credit. This festive season, the brand will enter a new phase. With growth momentum on our side arising out of our existing initiatives and upcoming offerings, our new campaign will firmly position DishTV as the preferred entertainment brand in the country. In the same spirit, we are delighted to have Ranveer Singh as the face of the brand DishTV. Ranveer’s vivacious and energetic personality resonates well with our new brand positioning. We are glad to have him on board and are confident that his infectious energy will energise our audiences and invigorate our brand.”
Sukhpreet Singh, Corporate Head, Marketing, Dish TV India Limited, said, “Our new ad campaign is here to woo the younger generation with the choice of our new brand ambassador and quirky campaign tagline — ‘Dish nahi dishkiyaon’. As the tagline implies, DishTV is everything fun, cool and entertaining. With a slew of new products on the anvil coupled with irresistible packs and offers, our customers are sure to look at DishTV in a new light.”
This latest campaign that has been conceptualised by Enormous Brands will be running on air across GEC, movies and popular regional TV channels. It will be a 360-degree campaign that will also go live on all the key platforms — digital, print, radio, OOH and city activations this festive season. The campaign will also showcase a few of the innovative products and packages lined up for launch during the upcoming festive season and beyond.
Client: Dish TV India Limited
Creative Agency: Enormous Brands
Creative Team: Ashish Khazanchi, Prateek Suri
Director (of the film): Nikhil Rao
Producer: Mekala Krishnaswamy
Production House: Jamic Films
Music credits: Subhajit Mukherjee
Editor: Shivkumar Panicker
DOP: Kartik Vijay