Dentsu India, the integrated full-service communications agency from Dentsu Aegis Network, has bagged the creative mandate for Mazhavil Manorama, one of Kerala’s leading entertainment TV channels. The account was won following a multi-agency pitch and will be handled from the agency’s Kochi office.
PR Satheesh, COO, MM TV, said, “We liked the way Dentsu India approached the pitch in a very creative and unique manner. Vidya Sankar and team have displayed excellent understanding of the category and we are certain that Dentsu India would give a clear and distinct character to Mazhavil Manorama.”
Commenting on the account win, Simi Sabhaney, CEO, Dentsu India, said, “It’s heartening to partner with Mazhavil Manorama TV. They are appreciative of our efforts and support us in creating good work that works.”
Vidya Sankar, Vice-President, Dentsu India, said, “We are excited to be working on the creative duties of Mazhavil Manorama. It’s a fun, young and engaging brand. We are looking forward to build it to the next level of awesomeness.”
Mazhavil Manorama is a popular entertainment channel in Malayalam that engages and entertains Malyalee viewers across geographies in India and abroad. Launched in 2011, ‘Mazhavil’, as the channel is popularly known, is owned, operated and managed by MM TV Ltd., the broadcast arm of Malayala Manorama, one of the earliest media houses in India.