Colors is back with India's Got Talent's eighth edition

Viacom18’s Colors channel is back with the eighth edition of India’s Got Talent to wow viewers with some mind-boggling acts and performances. The latest edition is presented by Maruti Suzuki Arena and powered by Vaseline and Frooti. Don’t let talent go to waste, advocates the show, giving all those who dream a platform to make it real, cutting across sex, age, social status or place. The show will premiere on October 20 and will air Saturday and Sunday at 10 pm.

With ‘Woh Talent Hi Kya Jo Kisi Ke Kaam Na Aye’ as its credo, this season brings audiences stories that need to be seen and heard. This year’s highlight will include performances like techno act, bike formations by the CRPF women, water aerial acts, a spell-binding illusionist, Malkhambh and 3D projection and Holographic interactive acts. Talent from different parts of the society will walk through the ‘Hunar ka Darwaza’ to reach this stage that sees everyone as equal.

Nina Elavia Jaipuria, Head, Hindi and Kids TV Network, Viacom18, said, “Colors has over the years established itself as a progressive brand brought to life through its evolved content strategy. All our shows and communication represents the dynamic social fabric of India and now with a high-decibel property like India’s Got Talent, we will once again provide a unique opportunity for best of national prodigies to showcase their passion and craft. We are sure the show without any prejudice has inspired many to pursue their passion will once again enthral its audience with its immersive and diverse talent.”

Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, said, “India’s Got Talent is a flagship brand for us and is an extreme delight to showcase unique and untapped talent from across the country. Bringing these beautiful art forms on stage and see their journey is what makes it complete. So, here is to another season of India’s Got Talent with our favourite panel.”

Aradhana Bhola, Managing Director, Fremantle Media Pvt Ltd said, “The Got Talent format finds a place in the Guinness Book of World Records as the most successful reality television format. This is the eighth season that we are doing with Colors who continue to be our partners in every sense of the way. We are excited to bring forth talent from the most urban and rural parts of India to the audiences. We hope this amazing talent coupled with our experienced and fun-filled jury will create yet another season of irresistible entertainment.”

To enhance viewers’ engagement, an integrated 360-degree campaign has been chalked out incorporating multiple mediums across the country. The belief that real talent is that which is used for the betterment of society will be embodied by college students and citizens alike across 50 towns across the country in #TalentJohKaamAaye. 

The associate sponsors of the show are Macho Hint, Dish TV, Vim, Nirma Advance and Godrej Expert Rich Crème.

Kirron Kher, Malaika Arora and Karan Johar reprise their roles as judges in this season as well. Produced by Fremantle Media Pvt. Ltd., this chapter of India’s Got Talent is hosted by comedian Bharti Singh and Ritvik Dhanjani, who will add to the entertainment quotient.

Talent that hits the Bulls-Eye — Jazbaa Hindustan Ka!

Kirron Kher said, “I eagerly await every new season because I love the courage and determination the participants display to achieve their dreams, especially those who come from small towns and cities. Over the seasons, the show has witnessed unique talent that has represented the country on international platforms.”

Malaika Arora added, “My experience with the show gets better every season. Being able to witness acts that I didn’t know exist is something I look forward to. However, this year will see me dish out innovative hashtags for the contestants that manage to fascinate me with entertainment and talent.”

Karan Johar said, “Every season has been inspirational, and I am looking forward to raising the judging parameters to ensure that contestants bring their best to the stage. We are on the lookout for the absolute best among the many that will showcase their talent on this mammoth platform that has turned many dreams into reality.”

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