Colors Infinity goes multi-platform, now live on Jio TV

Augmenting its reach beyond just television, the English entertainment channel from Viacom18 Colors Infinity has entered the digital realm by proffering an absolute multi-platform experience concurrently to an additional 250 million subscribers of Jio TV.

With the properties like Essential Viewing, Instant Premieres, Live Binge, Live The Story and Infinity-On-Demand, the channel said in a press statement that it has been catering to the varying range of content needs of the ever-growing viewer-base. Adding to the bouquet of shows, Colors Infinity recently announced a host of homegrown shows including – The Stage, BFFs with Vogue and Top Model India.

Ferzad Palia

Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said, “In a very short span of time, Colors Infinity has come a long way, unthwarted by the challenging environ in English entertainment. Aiming to continuously meet the expectations of our current viewers, while attracting new viewers at the same time, we’ve boldly experimented with our programming. This radical approach has established a distinct identity for the brand, which endorses our leadership position in the category. Proud to be a truly multi-platform brand, we are now making Colors Infinity and Comedy Central available for simultaneous viewing on Jio TV. A significant growth in the advertiser base and revenue, is testament to our solid performance. As we look forward to the future with a refreshed look and a slew of best-in-class content, Colors Infinity will continue to dominate further on Indian television and digital platforms.”

The channel was at No. 1 position (213,000 Impressions) in Week 39 of BARC data with its sister channel Comedy Central HD at No. 2 (211,000 Impressions) .

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