Zingbi Lifestyle, the online destination for fashion discovery, has handed over its content and creative mandate to sunStrategic, the content marketing and digital agency, headquartered in Mumbai.
sunStrategic won the mandate after a multi-agency pitch, focusing on building and developing Zingbi’s social media presence through the provision of content, creative and campaign duties.
Mohan Ram Kumar, Managing Director, Zingbi Lifestyle, said, “We are a fashion discovery hub and social media is a key platform to establish the same. Our aim is to strengthen our social presence and hence, we were looking for a professional team to handle this space. sunStrategic’s approach met with what we have in mind and that is how we brought them on board.”
“We have a clear growth vision for Zingbi Lifestyle. We are looking forward to a great partnership with them. This association gives us an opportunity to create clutter-breaking storytelling for the brand and further strengthen our foot in the fashion and lifestyle industry. With our experience across fashion, retail and e-commerce, we envision building Zingbi to the next level this year. As an agency, we create 360 degree campaigns for our clients through the power of unique content,” said Sherina Kapany, founder, sunStrategic.
Based in Chennai, Zingbi Lifestyle is an online destination for customers to discover diverse collection of high-end Indian ethnic clothing, footwear and accessories by designers across the country. Zingbi provides designers and buyers with a platform wherein they can showcase their work.