Zenith has bagged the media duties of Welspun India’s domestic business. The business was won following a rigorous multi-agency pitch. Mediacom is the incumbent on the account. The mandate includes media investment and strategic partnership across print, television and radio.
Welspun Group is one of India’s fastest growing conglomerates with a net worth of $2.3 billion. It has a global presence in home textiles and large diameter line pipes, and the infrastructure business in India. The Group has a global presence in over 50 countries with over 26,000 employees across geographies.
Tanmay Mohanty, Group CEO, Zenith India, said, “Zenith brings in powerful, integrated communications at scale and we look forward to harnessing our rich capabilities in tech, data, content and analytics for them. We were able to demonstrate a strong understanding of Welspun’s consumers and how we can exceed their business objectives. Zenith looks forward to making a real difference to the Welspun brand, and will cement and support their expansion plans.”
Commenting on the association, Manjari Upadhye, CEO, Welspun India – Domestic Business, said, “Welspun India focuses on offering thoughtful living to its consumers. With the domestic brand Spaces, Welspun India is promoting thoughtfulness through home décor. Zenith specialises in transformative, effective and data-driven communications which will be integral to our strategy of building a robust domestic offering through our brand Spaces.”