Zenith has won the media duties for India’s leading jeanswear brand Spykar following a competitive multi-agency pitch.
According to the industry sources, the account size is estimated to be under Rs 100 crore. MediaCom is the incumbent agency on the account. As per media sources, the brand spent less than Rs five crore in advertising last year.
Spykar is among the top three denim brands in the country and has been at the forefront of the jeanswear business both in terms of scale and innovation. It has denim apparel for men & women and is available pan-India across 220 standalone stores, across 140 cities and over 700 SIS (shop in shops) and 700 multi-brand outlets across 350 cities of the country. It is also available on its own ecommerce platform, apart from all online fashion portals.
Tanmay Mohanty, Group CEO, Zenith India, said, “Our ROI-focused approach will drive maximum business growth for Spykar, on the back of strong tech, analytics, content and consumer-centric insights. This win is testament to our scale and ability to bring in astute media strategies for powerful, integrated brand campaigns.”
Sanjay Vakharia, CEO Spykar, said, “Spykar has been India’s leading denim brand for 25 years. Great product coupled with wide spread distribution has given us exemplary growth. In the last 3 years, our revenues have doubled. This has encouraged us to pursue aggressive growth plans and we were looking for a partner who can help us in achieving our goals. We have selected Zenith after a comprehensive pitch process. They have dived deeply into our business and impressed us with their vision and proficiency in delivering effective, data-driven, personalised plans. Lifestyle clothing is a dynamic, high-growth business and we are sure that Zenith’s strategic insights will unlock new opportunities for us. Their culture of innovation is akin to our own and we look forward to working with them.”
Spykarwas established in 1992. It is now part of the Lord Bagri promoted Metdist Group, a global conglomerate with interests in diverse range of industries including metals, fashion, hospitality & technology.