Indian agencies have secured 60 shortlists for Spikes Asia 2018 across Brand Experience & Activation, Design, Digital, Direct, Film, Film Craft, Media, Mobile, Outdoor, PR, Print & Outdoor Craft, Print & Publishing, Radio & Audio categories.
Watconsult Mumbai led the Indian tally with eight shortlists followed closely by McCann India with seven shortlists. Grey India and TBWA\India secured six shortlists each. Early Man Films and Taproot Dentsu secured five and four shortlists respectively.
Agency wise tally:
Agency |
Shortlists |
Watconsult Mumbai |
8 |
McCann India Mumbai |
7 |
Grey India |
6 |
TBWA\India |
6 |
Early Man Films |
5 |
Taproot Dentsu |
4 |
Leo Burnett India |
3 |
20:20 MSL |
3 |
BBDO India |
2 |
Cheil India |
2 |
DDB Mudra |
2 |
Dentsu Webchutney |
2 |
FCB India |
2 |
Mindshare Mumbai |
2 |
BBH India |
1 |
Black Swan Life Communications |
1 |
Famous Innovations |
1 |
Lodestar UM |
1 |
Mediacom |
1 |
Ogilvy Gurgaon |
1 |
Indian shortlists
Title |
Brand |
Product |
Entrant Company |
Subcategory |
Brand Experience and Activation |
||||
Noon Assembly |
Kwality Ltd. |
Kwality Milk |
McCann India Mumbai |
Healthcare |
Sindoor Khela - No Conditions Apply |
The Times Of India |
Newspaper |
FCBUlka Gurgaon |
Low Budget / High Impact Campaign |
Design |
||||
Blink To Speak |
Asha Ek Hope & Neurogen Brain & Spine Institute |
Blink To Speak Eye Language Book |
TBWA\India Mumbai |
Publications & Brand Collateral |
Blink To Speak |
Asha Ek Hope & Neurogen Brain & Spine Institute |
Blink To Speak Eye Language Book |
TBWA\India Mumbai |
Promotional Item Design |
Sehat Ka Batua - The Health Purse |
Mahindra Rise |
Csr |
Grey India Mumbai |
Promotional Item Design |
Blink To Speak |
Asha Ek Hope & Neurogen Brain & Spine Institute |
Blink To Speak Eye Language Book |
TBWA\India Mumbai |
Books |
Blink To Speak |
Asha Ek Hope & Neurogen Brain & Spine Institute |
Blink To Speak Eye Language Book |
TBWA\India Mumbai |
Innovation & Solution |
Digital |
||||
#Powerlessqueen |
Project Nanhi Kali |
Non Profit Organisation |
Watconsult Mumbai |
Not-for-profit / Charity / Government |
Choose For Change |
P&G |
Shiksha |
Leo Burnett India Mumbai |
Social video |
#Powerlessqueen |
Project Nanhi Kali |
Non Profit Organisation |
Watconsult Mumbai |
Social Purpose |
#Powerlessqueen |
Project Nanhi Kali |
Non Profit Organisation |
Watconsult Mumbai |
Influencer / Talent |
Vicks-Touch Of Care |
P&G |
Vicks |
20:20 MSL Mumbai |
Influencer / Talent |
#Powerlessqueen |
Project Nanhi Kali |
Non Profit Organisation |
Watconsult Mumbai |
Branded games |
#Powerlessqueen |
Project Nanhi Kali |
Non Profit Organisation |
Watconsult Mumbai |
Integrated Multi-Platform Campaign (Online & Offline) |
Direct |
||||
Blink To Speak |
Asha Ek Hope & Neurogen Brain & Spine Institute |
Blink To Speak Eye Language Book |
TBWA\India Mumbai |
Healthcare |
Project Free Period |
Stayfree |
Sanitary Napkins |
DDB Mudra Mumbai |
Corporate Social Responsibility (CSR) / Corporate Image |
Sindoor Khela - No Conditions Apply |
The Times Of India |
Newspaper |
FCBUlka Gurgaon |
Corporate Social Responsibility (CSR) / Corporate Image |
Sit Improper |
P&G |
Whisper Ultra Soft |
Leo Burnett India Mumbai |
Co-creation & User Generated Content |
Film |
||||
Father-Son |
Coca Cola |
Share A Coke |
McCann India Mumbai |
Food & Drink |
Black Slam |
Raymond |
All-Black Fabric Collection |
Grey India Mumbai |
Retail |
Intensity |
Dainik Jagran |
Jagran Film Festival |
McCann India Mumbai |
Media / Entertainment |
The Story Of Kaveri (And Every River Everywhere) |
Reforestindia.In |
Reforestation |
Early Man Films Mumbai |
Not-for-profit / Charity |
Film Craft |
||||
The Story Of Kaveri (And Every River Everywhere) |
Reforestindia.In |
Reforestation |
Early Man Films Mumbai |
Direction |
Black Slam |
Raymond |
All-Black Fabric Collection |
Grey India Mumbai |
Script |
The Story Of Kaveri (And Every River Everywhere) |
Reforestindia.In |
Reforestation |
Early Man Films Mumbai |
Production Design / Art Direction |
The Story Of Kaveri (And Every River Everywhere) |
Reforestindia.In |
Reforestation |
Early Man Films Mumbai |
Cinematography |
The Story Of Kaveri (And Every River Everywhere) |
Reforestindia.In |
Reforestation |
Early Man Films Mumbai |
Use of Licensed or Adapted Music |
Start Something Epic |
Tinder Llc |
Tinder App |
BBH India Delhi |
Use of Licensed or Adapted Music |
Media |
||||
Gillette Bachelor Of Shaving |
P&G India |
Gillette |
Mediacom Mumbai |
Other FMCG |
#Powerlessqueen |
Project Nanhi Kali |
Non Profit Organisation |
Watconsult Mumbai |
Not-for-profit / Charity / Government |
Sehat Ka Batua - The Health Purse |
Mahindra Rise |
Csr |
Grey India Mumbai |
Use of Ambient Media: Small Scale |
Activating Infection Alert System In Rural India |
Hindustan Unilever Limited |
Lifebuoy |
Mindshare Mumbai |
Use of Data Driven Insight |
Samsung-Ndtv Camera Partnership |
Samsung India Private Limited |
Samsung Smartphone Cameras |
Lodestar Um Mumbai |
Use of Brand or Product Integration into a Programme or Platform |
Mobile |
||||
Activating Infection Alert System In Rural India |
Hindustan Unilever Limited |
Lifebuoy |
Mindshare Mumbai |
Data / Insight |
The Good Vibes Project |
Sense International India |
Mobile App For The Deafblind |
Cheil Worldwide Gurgaon |
Innovative Use of Technology |
The Good Vibes Project |
Sense International India |
Mobile App For The Deafblind |
Cheil Worldwide Gurgaon |
Mobile Apps |
#Powerlessqueen |
Project Nanhi Kali |
Non Profit Organisation |
Watconsult Mumbai |
Social for Mobile |
Outdoor |
||||
Cinderella |
Storytel |
Storytel Audiobooks |
McCann India Mumbai |
Media & Entertainment |
Snow White |
Storytel |
Storytel Audiobooks |
McCann India Mumbai |
Media & Entertainment |
Alice |
Storytel |
Storytel Audiobooks |
McCann India Mumbai |
Media & Entertainment |
Sehat Ka Batua - The Health Purse |
Mahindra Rise |
Csr |
Grey India Mumbai |
Small Scale Special Solutions |
Print & Outdoor Craft |
||||
Kanyakumari |
Amar Tea Pvt. Ltd. |
Society Tea |
Black Swan Life Communications Mumbai |
Photography |
Print & Publishing |
||||
Injured Farrari |
Panasonic Security System |
Bajaj Allianz Car Insurance |
Taproot Dentsu Mumbai |
Customer Services |
Injured Peugeot |
Panasonic Security System |
Bajaj Allianz Car Insurance |
Taproot Dentsu Mumbai |
Customer Services |
Injured Jagaur |
Panasonic Security System |
Bajaj Allianz Car Insurance |
Taproot Dentsu Mumbai |
Customer Services |
Injured Lamborghini |
Panasonic Security System |
Bajaj Allianz Car Insurance |
Taproot Dentsu Mumbai |
Customer Services |
Don't Eat The News |
Religare Health Insurance |
Religare Health Insurance |
Famous Innovations Mumbai |
Innovative Use of Print |
Blink To Speak |
Asha Ek Hope & Neurogen Brain & Spine Institute |
Blink To Speak Eye Language Book |
TBWA\India Mumbai |
Original Print & Publishing |
Radio & Audio |
||||
Funky Town |
Cigna Ttk |
Health Insurance |
McCann India Mumbai |
Customer Services |
None For The Road |
Volvo Car India |
Don't Drink And Drive |
Grey India Mumbai |
Script |
Pr |
||||
Comparison Adds Pressure #Releasethepressure |
Mirinda |
Mirinda |
BBDO India Gurgaon |
Food & Drink |
Flipkart #Penguindads |
Flipkart Internet Pvt. Ltd. |
E-Commerce Site |
Dentsu Webchutney Bangalore |
Retail |
Where's The Dna? |
Gordon Thomas Honeywell |
Government Affairs Consulting |
Ogilvy India Gurgaon |
Not-for-profit / Charity / Government |
Project Free Period |
Stayfree |
Sanitary Napkins |
DDB Mudra Mumbai |
Business Citizenship / Corporate Responsibility & Environmental |
Sindoor Khela - No Conditions Apply |
The Times Of India |
Newspaper |
FCBUlka Gurgaon |
Use of Events & Stunts |
Sit Improper |
P&G |
Whisper Ultra Soft |
Leo Burnett India Mumbai |
Launch-Relaunch |
Vicks-Touch Of Care |
P&G |
Vicks |
20:20 Msl Mumbai |
Brand Voice & Strategic Storytelling |
Flipkart #Penguindads |
Flipkart Internet Pvt. Ltd. |
E-Commerce Site |
Dentsu Webchutney Bangalore |
Brand Voice & Strategic Storytelling |
#Powerlessqueen |
Project Nanhi Kali |
Non Profit Organisation |
Watconsult Mumbai |
Use of Digital in a PR campaign |
Vicks-Touch Of Care |
P&G |
Vicks |
20:20 MSL Mumbai |
Integrated Campaign led by PR |
Comparison Adds Pressure #Releasethepressure |
Mirinda |
Mirinda |
BBDO India Gurgaon |
Integrated Campaign led by PR |