Satinder Bindra joins Uber as first Director of Communications, India and South Asia

Ridesharing company Uber has announced that Satinder Bindra has joined as its first Director of Communications, India and South Asia. Bindra will be responsible for driving Uber’s reputation forward and delivering against the mission of providing reliable transportation everywhere, for everyone; encompassing internal and external communications, stakeholder relations and community outreach efforts.

Jill Hazelbaker, Senior Vice-President of Policy and Communications, Uber, said, “I am thrilled for Sat to join Uber and lead our communications efforts across India and South Asia. Sat brings a truly exceptional collection of experiences encompassing more than two decades and spanning over 70 countries. He is a thought leader, a respected development advocate, humanitarian and campaigner; he is also an author, an award-winning journalist, documentarian, and a talented brand ambassador. His appointment reinforces our commitment and continued investment to India, as an absolutely critical global market for Uber.”

Bindra joins from Seabed 2030 where, as its founding Project Director, he led a global movement in collaboration with Japan’s Nippon Foundation, international sea floor mapping experts, governments and the maritime community to map the entire ocean floor in support of the UN’s Sustainable Development Goal #14.

Bindra said, “I’m honoured to work for Uber, a company that is reshaping technology, changing consumer behaviour and promoting sustainability at an unprecedented scale. In India and South Asia, Uber has a formidable track record of creating economic opportunities, improving social mobility, reducing traffic congestion and improving air quality. I look forward to sharing its exciting story with 1.9 billion South Asians.”

Previously, Bindra was the Principal Director of External Relations at the Manila-based Asian Development Bank, the Communications Director for the United Nation’s Development Program in New York City and the United Nations Environment Programme in Nairobi, Kenya. In addition, he has worked in a variety of senior on air and editorial roles for some of the world’s leading news organisations such as CBS, CNN, CTV, the Canadian Broadcasting Corporation (CBC) and The Canadian Press.

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