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Publicis India bags creative mandate of Arttd’inox

The account was won following a multi-agency pitch and will be handled from the agency’s Delhi office. The agency will strive to make it a sought-after lifestyle brand in India

Lifestyle brand from the house of Jindal Stainless Limited (JSL), Arttd’inox, has announced the appointment of Publicis India as its creative agency.

The agency was appointed following a multi-agency pitch that saw the participation of more than three agencies vying for the account.

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As its creative and communication strategy partner, Publicis India would play a key role in fronting the communications mandate of Arttd’inox and making it a sought-after lifestyle brand in India.

The account would be managed by the Delhi office of Publicis India. 

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Deepikka-Jindal

Deepikka Jindal, MD, JSL Lifestyle Ltd., said, “Stainless steel is normally associated with something very basic and industrial though it has been rooted in the cultural fabric of India. Therefore, as a high-lifestyle brand, we found an opportunity to change the perception of people by marrying form and functionality in creating luxurious products. We have been in existence for more than a decade and have been striving to create a unique space for the brand Arttd’inox. With our new strategic GTM approach, we felt the need for a partner who could truly understand our strengths and help us become a one-of-its-kind high-lifestyle brand of desire. We found the partner in Publicis India.”

Ravpreet Ganesh

On winning the business, Ravpreet Ganesh, Executive Director, Publicis India, said, “Arttd’inox is more than just a retail brand. It symbolises artistry, luxury and creativity. Being a part of the JSL Group, Arttd’inox is on a journey to change the perception people have about stainless steel and we are proud to associate with them in fulfilling this dream.”

Arttd’inox brings out the versatility of stainless steel and a number of innovative home lifestyle products and kitchens solutions. The plan ahead is to scale up its offerings, especially in the overseas markets and expand to newer markets as well.

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