Percept Activ elevates Sameer Sethi to Executive Vice-President

Sameer Sethi has been promoted to the post of Executive Vice-President of Percept Activ Percept Activ, the brand activations and experiential marketing company of the Percept Group.

As Executive Vice-President, Sethi will be responsible for overseeing and driving the experiential marketing business at a national level, building client relationships, acquisition and retention. He will also be responsible for identifying new business opportunities and technologies, strategizing, creating innovative ground-breaking solutions in the B-T-L domain, and scaling up the range of services, properties and offerings for Percept Activ pan India.

Sethi said, “I am honoured to lead India’s premier activations company with an amazing team that has stood by me through thick and thin in these past few years. I’ve had the privilege of working with some of the best clients that one could wish for, both locally and globally. I look forward to taking Percept Activ to the next level in the coming years and establishing it not just as India’s best but a global name in the field of activations and experiential marketing.”

Sethi has been in the brand activations and experiential marketing domain since the two decades and has helped build both domestic and global brands in the non-conventional media space. He has a vast repertoire of experience in managing, conceptualising and creating corporate shows, designing event concepts and understanding the dynamics of the event industry.

Sethi joined the Percept Group in Chennai in 2006 and served as South Head, Experiential Marketing, Percept Activ. He played a vital role in growing Percept Activ’s South business exponentially.

Sethi was instrumental in conceptualising and executing mega projects like the Britannia Filmfare Awards South gala event at the Nehru Indoor Stadium in Chennai; the live concert of Anirudh Ravichander, composer of the song ‘Why this Kolaveri Di’ in Kuala Lumpur, Malaysia at the Merdeka Stadium; ‘Cera’s Vanitha Awards 2016’ gala awards ceremony, which was held at the Greenfield stadium, Karyavattom, in Thiruvananthapuram and others.

Another highlight during his tenure at Percept Activ was the seamless on-ground execution of the 22ndAsian Athletics Championships (AAC) 2017, which brought together nearly 800 athletes from 45 countries, participating in 42 different disciplines during the four-day extravaganza.

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