Nova's line of products adds to fashion quotient along with clear vision

Nova Eyewear’s latest campaign featuring brand ambassador Jacqueline Fernandes showcases its line of products that are modish, urbane and serve eye care needs.

The campaign film conceptualised by Rediffusion with the theme ‘vision meets fashion’ showcases how the wide range of its high fashion eyewear line plays a significant role in Jacqueline’s day-to-day activities and various occasions by complementing her style and fulfilling her eye-care needs whether in office or outdoors, by the beach or at a party.

Pammi Jamalpuria

Pammi Jamalpuria, VP, Corporate Marketing, Vision Rx Lab, said, “We take great pride in introducing Nova Eyewear’s TVC featuring its first-ever brand ambassador Jacqueline Fernandez. A famous face synonymous with international fashion, well known for her great sense of fashion and dynamic lifestyle, Jacqueline makes the perfect choice to represent Nova’s range of trendy eyewear (powered sunglasses, lens & frames), which exhibit sheer sophistication and style and ensures that people with eye power do not need to compromise with aesthetics when it comes to outdoor eye protection. We are sure that Jacqueline’s association with Nova will not only help to elevate the regular style codes of the generation and make them conscious about advanced vision solutions that are available for them.”

Nilanjan Dasgupta

and Piyash Ghosh

“The core idea was to depict a day in Jacqueline's life where Nova lens and sunglasses are present in every occasion. It not only gives her a clear vision but also adds to her fashion quotient. This is the promise of the brand for its users," said Nilanjan Dasgupta and Piyash Ghosh, EVP & ECD, Rediffusion.

The TVC:

Credits:

Client: Nova

Creative Agency: Rediffusion

Jt President and Chief Creative Officer: Rahul Jauhari

Jt President and Chief Strategy Officer: Navonil Chatterjee

ECD and EVP: Piyash Ghosh & Nilanjan Dasgupta

Copywriter: Jyotismita Bannerjea

Creative Team: Niladri Deb, Arindam Dey

Servicing Team: Shreya Kapoor, Kamalika Guha

Director: Dean Freeman            

Production House: Hectic Content

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