Netflix and Hathway partner for content deal

Hathway, a cable broadband provider, and Netflix, OTT platform, have partnered to provide consumers access to Netflix content through the Hathway set-top box. The dedicated remote of the set-top box will have a devoted Netflix button to allow users to launch Netflix. Hathway subscribers will be able to pay for their Netflix subscription through the Hathway bill.

Rajan Gupta, MD, Hathway, said, "In this smart and digital era, customers are looking at leading internet entertainment services like Netflix to access high quality, well-produced entertainment. The soon-to-be-launched Hathway set-top box will make watching streaming videos on large screens an incredible experience. The Hathway set-top box will be bundled with our high-speed, unlimited fibre-to-home monthly plans.”

The Hathway set-top box will be launched at an introductory price of Rs 2,999. All existing and new Hathway broadband consumers, who subscribe to Netflix and pay through their Hathway bill for their Netflix subscription, will receive this box for free.

Tony Zameczkowski, VP, Business Development, Netflix Asia, said, “We’re very excited to partner with Hathway Broadband in India to bring the latest technologies and great stories under one roof. The Hathway set-top box will allow Hathway’s customers to use the Netflix button on their remote controls to seamlessly access and enjoy the best entertainment at high speeds.”

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