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Mufti takes on board Vipul Mathur as Chief Operating Officer

Mathur brings in 20 years of experience in brand management, retail operations and merchandising. In his current role, he will augment consumer experiences and propel the brand towards growth

Vipul Mathur

Clothing and fashion brand Mufti has announced the appointment of Vipul Mathur as the company’s Chief Operating Officer (COO).

In his current role, he will be responsible of augmenting consumer experiences and propelling the brand towards a stronger growth.

Mathur brings in 20 years of experience in brand management, retail operations and merchandising and was previously employed at organisations such as Aditya Birla Fashion and Retail Ltd., Madura Fashion and Lifestyle and Van Heusen and others. Prior to joining Mufti, Vipul worked as the Brand Head for Skult, before which he was the Chief BNM (Buying and Merchandising) Officer with Aditya Birla Online Fashion (ABOF).

Mathur will be succeeding Harbir Singh Sidhu at Mufti. 

Kamal Khushlani, Founder and Managing Director, Credo Brands Marketing Pvt. Ltd., said, “We are delighted to have Vipul as a new addition to our top management team. Mufti is a renowned brand that believes in innovation and originality, thereby providing exceptional products to customers. In the past two decades, we have built a deep and strong consumer loyalty, which has led us to be one of India’s most profitable brands. With the 300th store opening this year, we are confident of garnering sales of more than 4 million garments in the next 12 months. Vipul’s credentials and deep understanding about brands will play a crucial role in building Mufti as the first global fashion brand with Indian roots.”

Mathur, Chief Operating Officer, Mufti Credo Brands Mktg. Pvt. Ltd., said, “I look forward to embarking on a new chapter in my career with the largest Indian denim brand. With the branding landscape becoming immensely cluttered and competitive, it is stimulating to come up with fresh and unique ideas for a brand in order to stand out. Mufti has a very strong product offering and a supply chain system, which makes it a very stable organisation and brand. My focus will be to enhance consumer experience at all touch points with the brand and expand its product offering to make it a true lifestyle brand. I strongly believe that Mufti will cross the 1000-crore mark in four years from now. It is exhilarating to be part of the company during this exciting journey.”

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