Karamjit Dua to head Zee Entertainment's 'Content & Partnership' vertical

Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of Karamjit Dua as the Principal Cluster Head for its revenue vertical ‘Content & Partnership’. Dua will also be heading the advertisement sales for premium cluster.

In his new role, Dua will be responsible for driving revenue for verticals such as Brand Solutions, Innovation Studio and for the premium cluster that comprises Hindi HD, English cluster and Living Foodz. He comes with an experience of 26 years in product and business development within the media and entertainment industry.

Dua will report to Ashish Sehgal, who heads the advertisement sales for Zee’s Entertainment and News business.

Sehgal said, “It has been a constant endeavour to deliver enhanced value to our customer, which is the advertiser. With advertisers more keen on finding innovative brand solutions and integrations, the revenue vertical aims at delivering the same across platforms. I’m extremely glad to have Karamjit on board to drive this vertical to greater heights. His rich experience and domain knowledge will be of immense value in building strong client partnerships.”

Dua said, “It’s a great opportunity for me to be leading the Content and Partnership vertical, utilising the network strength in delivering customer-centric solutions through platform integration. ZEEL has always been a pioneer in trend spotting and formulating business strategies designed to deliver the best for our partners as well as consumers, who remain at the core of all business.”

To create an ecosystem that focuses on delivering results through consumer engagement and building client partnerships, the vertical has been introduced within the advertising and sales division to help ZEEL drive business growth through innovative and consumer-centric solutions.

‘Content & Partnership’ vertical will be responsible for creating solution-oriented media propositions to augment business performance by conceptualising and executing brand partnerships. This will further enable ZEEL in building synergies across content and revenue business by creating brand-led content and Intellectual Properties across their media platforms while capitalising on their network strength.

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