Infuse new character to bath spaces with Kohler

Kohler, a global bath and kitchen design brand, has launched its campaign in collaboration with Twinkle Khanna. Conceptualised by Genesis Burson Marstellar and shot by Suresh Natarajan, Kohler’s ‘Colours by Kohler’ campaign features Twinkle Khanna showcasing the collection that brings vibrancy and personality to the personal bath space.

The campaign gives a glimpse of Kohler’s artfully created products that offer decorative visual interest to one’s bathroom. The collection showcases an exquisite range of colours and finishes, infusing new character to bath spaces. With a combination of vibrant faucet finishes like Rose Gold, French Gold, Brushed Nickel and Brushed Bronze, and Ceramic products in new colors such as Almond, Cashmere and Black, Kohler expands the options for home-owners.

Commenting on her association and the TVC, Twinkle Khanna said, “This campaign really spoke to the designer in me. It is absolutely stunning as to what Kohler has done with decorative and colourful sinks and faucets by transforming them into artistic statements. The shoot managed to capture the theme of the campaign quite beautifully. They reflected the central idea of the campaign, be it the Moroccan courtyard or an ironsmith’s furnace, you could see the inspiration behind the products coming alive.”

Salil Sadanandan, President, Kitchen and Bath Kohler Brand, K and B S, Asia, Middle East and SSA at Kohler, said, “It has been inspirational to work with Twinkle Khanna and Suresh Natarajan, both experts in their creative fields. Moreover, Khanna’s experience in the interior design industry makes her a perfect fit for our brand. At Kohler, we have great respect for creativity and art, which is highlighted through our campaign, Colours by Kohler. We created some beautiful settings around our products to bring them alive giving our consumers a glimpse of what could be achieved with exciting colours from Kohler in the bath space.”

Nairrit Das, Director and Creative Head Films, Genesis Burson Marstellar, said, “As a creative director I always have a vision painted in my mind of how the end product should look like and this campaign TVC turned out to be even more artistic than visualised, thanks to the whole team especially the art department. It was a fantastic experience working with the two connoisseurs in their arena of expertise, Twinkle Khanna and Suresh Natarajan on Kohler’s Colours by Kohler campaign.”

The marketing campaign has been devised to target the relevant audience across TV, OOH and Digital. On TV, 14000+ spots are spread over 45 days across 35+ HSM and regional channels in genres like GEC, Hindi movies, English news, lifestyle channels, etc. The TV campaign is further complemented by an impactful outdoor plan across Delhi, Mumbai and Bengaluru. Digitally, the mobile first campaign will be promoted across strategic OTT platforms, 75+ apps and website, YouTube, Instagram, Facebook, Twitter and Pinterest.

The Campaign:

Credits:

Client: Kohler

Agency: Genesis Burson Marsteller

Director: Nairrit Das

DOP: Suresh Natarajan

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