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Grapes Digital bags strategic communication mandate for Realme

The agency will activate and manage the entire communication strategy and reputation of Realme and elevate the brand’s presence

Grapes Digital, the full-fledged marketing agency, has bagged the strategic communication mandate for smartphone brand Realme following a multi-agency pitch.

The agency has been entrusted with the task of activating and managing the entire communication strategy and reputation of Realme and elevating the brand’s presence to greater heights.

The team from Grapes Digital will work in tandem with Realme to get a grasp of the brand philosophy and deliver in alignment with their business goals.

Himanshu Arya

Himanshu Arya, Founder, Grapes Digital, said, “We are excited and geared up to manage the brand communication for Realme. The brand has established itself as a serious player in the budget smartphone market and has won recognition for its ‘power’ and ‘style’ product proposition. We are looking forward to create unique media positioning and drive the brand forward with cutting-edge communication solutions.”

Francis Wong, Brand Director, Realme India, said, “We have Grapes Digital as our communication partner on board and we’re hopeful that they will be able to refine our positioning across all channels. The agency showed a lot of potential and we believe that they will deliver seamless communication efficiencies.”

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