Publishing and ad tech media company Fork Media has announced a new agreement with digital media company Ziff Davis to operate Mashable India (in.mashable.com). The expanded partnership builds on Forks’ existing operation of other Ziff Davis brands, IGN and AskMen, in India.
Mashable India will curate and localise the best of Mashable’s global content, while adding originally created unique content specifically produced for the Indian market.
Samar Verma, CEO of Fork Media, said, “We’re excited to expand our partnership with Ziff Davis. Having developed real traction with IGN and AskMen, we view Mashable as a game changer to our content publishing business. We believe Fork Media can drive Mashable India to its true potential with our integrated content, sales and marketing approach.”
Adam Doree, on behalf of Ziff Davis, said, “As a new chapter for Mashable’s international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators – both existing and new to our partner group. In India, our partners at Fork Media are building a world-class media company and their values are a perfect match for Mashable India.”
Operation of Ziff Davis' PCMag.com in India continues under its separate partnership with Times Internet.