ET Now and Kotak Mutual Fund embark on third edition of 'Kotak SIP Day'

Business news channel ET Now, for the third consecutive year, has associated with Kotak Mutual Fund for the Kotak systematic investment plan (SIP) Day. While every year it is observed as the day to educate investors and commoners on the benefits of investing and growing wealth with the help of SIPs, this edition focuses on ‘How to pick the right SIP’.

Held in Mumbai, the investor education initiative event was hosted by Nikunj Dalmia, Executive Editor, ET Now. Nilesh Shah, MD, Kotak Mahindra AMC was present on the occasion.

The Kotak SIP Day is a platform to educate investors and prospective investors on the benefits of investing and wealth management while maintaining the focus on how to pick the right SIP. This edition while encouraging people to invest in SIPs also helps them choose the right SIP based on their financial goals and to ensure their portfolios are balanced.

The event saw discussions with influencers, market experts, investors and laymen on investments in SIP, the importance of financial freedom and how citizens should plan their finances. The panellists included Lakshmi Iyer, Chief Investment Officer (Debt) and Head Products, Kotak Mutual Fund; Ashish Modani, Founder SLA Financial Solutions; Hemant Rustagi, CEO, Wiseinvest Advisors; Anshul Saighal, Head-PMS-Kotak AMC among others.

MK Anand, CEO and MD, Times Network, said, “We are happy to partner with Kotak Mutual Fund for the SIP Day, which is in its third consecutive year. SIP, today, is a crucial component for people to plan and secure their financial goals. In its third edition, Kotak SIP Day continues to educate Indians to choose the right plans, thereby empowering them to build a secured financial future. We hope this initiative encourages more people to understand the importance and benefits of investing through SIP.”

Commenting on the initiative, Nilesh Shah, MD, Kotak Mahindra AMC said, “SIP is an optimum solution for creating wealth. We want to ensure that common Indian participate in the growth story of India through SIP.”

As part of the awareness campaign, two cluster events were executed in Mumbai for focused groups of Swiggy delivery boys and healthcare professionals from Jaslok hospital to convey the benefits and variety of SIPs available in the market. The prime focus of these sessions was to educate the participants to decide on the right SIP that meets their financial objective and assists them in achieving their financial goals.

A mass media campaign was activated across TV, print, radio, mobile and social media enabling a wider reach and participation.

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