Emami rejuvenates its Kesh King portfolio, ropes in Shilpa Shetty

Emami Limited, the personal and healthcare brand, has announced a “rejuvenation” of its Kesh King brand portfolio through new advanced formulation and new pack design for Kesh King Ayurvedic Oil and Kesh King Ayurvedic Shampoo.

As a part of a major rejig to the brand, the Kesh King portfolio is undergoing its first packaging change after it was acquired by Emami Limited. While Kesh King Ayurvedic Oil transformed from a silver carton pack to a premium quality gold pack, Kesh King shampoo, in a complete design revamp, will now come packed in a new smart bottle, moving away from its erstwhile carton format.

Priti A Sureka

“With multiple ayurvedic hair care brands jostling for a pie in the Indian market, it was obvious that Kesh King carves out a distinct positioning for itself among its consumers as the very best in its category. Thus modernising the brand attributes, yet keeping the essence and values that ‘ayurvedic’ brings in, was an absolute must. Through this rejuvenation, Kesh King wants to bring a relief to the target consumers from the anxiety or lack of confidence that they suffer due to hair fall and other associated hair problems. We target to reach out to a broader cross section of society cutting across all socio-economic strata, right from urban top end to rural,” said Priti A Sureka, Director, Emami Limited

Emami has also roped in actress Shilpa Shetty, who will join Juhi Chawla to add celeb power to the brand.

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