Deccan Herald is extending its DH Wheels supplement to its Kannada daily Prajavani. The new supplement, which will be launched on September 20, will be called Prajavani Wheels.
The content will be similar to DH Wheels, which is a separate supplement on the automobile industry. The supplement, which was launched around 15 years ago, covers various facets of the automobile industry in detail in terms of new product launches (all types of passenger cars, two-wheelers, three-wheelers and commercial vehicles), test drive reviews (from in-house auto experts) of new cars and two-wheelers. It also captures new trends in the automotive industry both in India and international markets, interviews of CEOs of automobile companies and feature articles on the companies among others.
Prajavani Wheels will be distributed along with Prajavani on the third Thursday of every month. Through this, ‘Prajavani Wheels’ will be recognised as a comprehensive supplement about the world of automobiles in Kannada.
“Prajavani is synonymous with experimenting and is in the forefront of providing knowledge and information about various fields. Now, through ‘Wheels’, it has one more feather in its cap,” said Karthik Balakrishnan, CEO, TPML.
This four-page supplement will have comprehensive information about SUVs, MUVs, hybrid cars, ultra-modern bikes and adventurous vehicles among others. It will also preview brand new cars and launches, review vehicles that are trending, give off-road race training, give information on eco-friendly automobile technology and also essential details of car showrooms, loan facilities and other such topics.