Dainik Bhaskar has launched its latest app ‘Dainik Bhaskar+’ with features such as augmented reality and 360-degree view, news bots, audio bulletins, a personal assistant, stay fit, live TV and events, voice-based search, city news, internet radio, and live blogs.
Rajneesh Singh, Head of Business, Mobile Applications, Dainik Bhaskar, said, “The app has been designed keeping in mind the needs of the modern-day consumer who hails from the Hindi Speaking belt, and has same aspirations as that of any consumer in the urban markets. The app will change the experience of news consumption in the country in a big way and is all set to be the leader in the space.”
The app is self-learning and understands the news consumption preferences of users and shows them the headlines and videos depending on their choice.
The brand has launched a campaign in several states to promote the app. It is offering Rs 700 vouchers as a token for the users downloading the app.
The entire communication theme has been designed and conceptualized by Orcomm Advertising.
Kavita Sharma, CEO, Orcomm Advertising, said, “This is one of the biggest launches in the Hindi Speaking Markets. DainikBhaskar has disrupted the market forever with this launch. The new consumer centric app has been designed keeping into account the user preferences and his lifestyle.”