Buzzinga Digital wins digital mandate of Hinduja Healthcare Surgical

Buzzinga Digital has bagged the digital mandate for Hinduja Healthcare Surgical following a multi-agency pitch.

Buzzinga Digital has taken on a 360-degree digital responsibility for the hospital, which includes content, media communication, social media, SEO, website and innovations. Cornerstone Communications has bagged the mainline mandate.

Dr Vishal Beri, Chief Executive Officer, Hinduja Healthcare Surgical, Khar, said, “As we move ahead to take brand HHS to the next level, it made sense to integrate the communication and digital marketing effort with an agency that could understand the changed requirements, while maintaining the sensitivity of the healthcare industry. Buzzinga Digital and Cornerstone Communications seemed well-fitted to handle the positioning and messaging that is now required.”

Buzzinga and Cornerstone will help Hinduja Healthcare Surgical build communication about its medical care, standards, personalised service, comforts and the unparalleled experience that has become synonymous with the name.

Yashraj Vakil

Yashraj Vakil, CEO, Buzzinga Digital, said, “The unique challenge that Buzzinga is grappling with is not digital. It is to bring warmth, personalisation and friendliness to digital that the lineage stands for. We are very excited to have been the digital agency of choice for Hinduja Healthcare Surgical.”

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