ALTBalaji, the platform for original digital content, has announced the appointment of Divya Dixit as Senior Vice-President and Head Marketing for India and international markets.
Balaji Telefilms has been integrating leadership talent from across the board to spearhead its business. Dixit’s appointment has been a step towards further fortifying its leadership at ALTBalaji.
Nachiket Pantvaidya, CEO, ALTBalaji and Group COO, Balaji Telefilms, said, “As we continue to grow the company while deepening our relationship with viewers around the globe, we want to ensure that we have the strongest leadership team in place at ALTBalaji. We are delighted to have Divya on board. She will be pivotal in driving ALTBalaji’s vision of shaping and defining its leadership in the fast-growing and dynamic OTT sector. With her experience in media, entertainment and the digital space, we look forward to further capitalising our digital expansion and I wish her all the best. All the other various marketing units operating under ALTBalaji umbrella will now roll into Divya.”
Dixit has 19 years of experience in marketing and brand building across industries — digital, broadcast, telecom and music. She has been instrumental in launching various brands, revival of brands, consumer journeys, creating revenue opportunities, product designing and designing sales currencies through consumer insights across her earlier stints. Her last assignment was with Zee5 where she incubated the brand ‘Zee5 ‘and ‘Zee5 Originals’ as well as launched the platform and multiple original shows. She has been associated with on-ground and on-air properties such as ‘Karenjit Kaur’ and ‘Sunburn’ to name a few.
Dixit said, “ALTBalaji is a leader in clutter-breaking original content. It is an exciting time for OTT players, as the Indian digital landscape is exploding. I truly believe that ALTBalaji will raise multiple industry benchmarks and shall continue being a dominant player in the space. I am thrilled to join the ALTBalaji family and looking forward to a successful journey.”
Dixit will leverage her rich experience across OTT and broadcast media to build brand ALTBalaji.