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Yokohama Group’s ATG assigns content and creative mandate to sunStrategic

The agency will focus on building and developing ATG’s social presence in the Latin American region

Alliance Tire Group (ATG), the off-highway tire company, and a fully owned subsidiary of The Yokohama Rubber Company, Japan, has handed over the content and creative mandate for Latin America to sunStrategic, a content marketing and digital agency headquartered in Mumbai.

The mandate focuses on building and developing ATG’s social presence in the Latin American region, and was won by sunStrategic after a multi-agency pitch.

Brijesh Menon, General Manager, Marketing, ATG, said, “We were looking for an agency that has worked with niche segments and having exposure to international markets. The team at sunStrategic will work closely with us in line with our global marketing strategies, and develop content that connects with our Latin American audiences.” sunStrategic will be managing the strategy, content creation and design across all social media platforms in the region.

“Our win for ATG’s Latin American region has been one of our most prized mandates, and a challenge to prove our mettle, while building up social presence for the less well-understood subject of tires. In these initial few months, we are happy to have been able to meet their expectations. Going ahead, we look forward to doing some exciting work together for the world-renowned brands under the ATG banner. It will be an interesting journey to create campaigns for their unique solutions across agricultural, forestry, construction and material handling segments,” said Sherina Kapany, founder, sunStrategic.

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