Publicis Media India has appointed Sejal Shah as Managing Partner and Head of Publicis Media Exchange (PMX - Mainline) which is the central investment practice of PM. Â
In her role, Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets.
Shah comes with over 21 years of experience and has worked withÂ Publicis, IPG and WPPÂ across functions such as client management, planning, buying, research, operations and automation. She was part of the founding Publicis Trading team. Her last role was as Trading Head, South Asia for Unilever at Mindshare Fulcrum.
Anupriya Acharya, India CEO for Publicis Media, said, âWe are very happy to have Sejal join us in this critical role. With her rich experience, Sejal will ensure that the complex mediaÂ environment is well navigated and negotiated for PM client. She will try to bring in not only freshÂ approaches to deal making as and where required, but also focus on overall value creation for Brands including content, in-programme and other such initiatives.â
Shah said, âI am thrilled to be with Publicis Media at a time when their growth momentum is at an all-time high and they are well poised to further build on it. PublicisÂ Media client roster not only has some of the most savvy marketers but also is very diverse with strong presence on digital and future facing-streams. It gives us an opportunity to focus beyond the traditional on ROI and effectivenessâ
Publicis Media is among the top three media-buying groups of the country, handling billings of over USD 1.3 Bn and a plum roster of clients such as NestlĂ©, Dabur, Parle Products, Kraft Heinz, Ola, Fiat, Oppo, Citibank, Lenovo, Axis Bank, Motorola, Sun Pharma amongst others.