Sam Husaini is President, North India, of Triton Communications

Communications agency Triton Communications has announced the appointment of Sam Husaini as President, North India.

As part of his role as President (North), Sam will ensure the growth of the agency and will provide existing and potential clients with indispensable partnership that catalyses their quest for prosperity and greatness.

Husaini is a visionary business leader, with over two decades of marketing, branding, communications and transformation experience in India and the Middle East.

Ali Merchant, Founder and Director, Triton Communications, said, “We are aiming to be among the top five integrated communications agency in the next three years in North India, for this we need strong yet disruptive minds to make it happen. We are confident Sam Husaini will provide the leadership to make it a reality as President, North India of Triton Communications Pvt Ltd.”

Munawar Syed, Director, Triton Communications, says Husaini is a well-qualified, well-experienced communications professional with a humane leadership style that endears and earns respect. “We look forward to even greater fun, fame and fortune. Sam is a tested trouble-shooter and an entrepreneur. He has turned around failing agencies and set up new agency businesses that continue to flourish today.”

Husaini has worked for many brands in India and the Middle East across diverse business verticals such as telecom, banking and finance, consumer appliances, insurance, automotive, retail, food and beverage, household cleaning products, government services, real estate, media, sporting events, aviation and heavy industry. He combines the width of this consumer insight experience with new age and millennial friendly communication tools to drive behavioural change for his clients.

Husaini started his career with Lintas in Mumbai and then moved on to work with Leo Burnett and McCann Erickson in Delhi and later with the BBDO Network in the MENA region. For the past three years, Husaini has been a strategic advisor and consultant, working with CEOs and board level executives helping them rebrand and transform their organisations.

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