S Yesudas launches second venture Y&A Transformation

S Yesudas has launched his second venture, Y&A Transformation, positioned as a business transformation company to work with the vision of helping enterprises erase the legacy #BestPractices mindset to build the #NextPractices in the areas of digital, tech, data, content, customer centricity, marketing RoI, organisation culture and CSR/sustainability.

Yesudas’ first venture, triggerbridge, was launched in December 2015.

S Yesudas

Talking about the road ahead, Yesudas said, “We are building very agile, collaborative, innovative and adaptive framework, tools and processes. We will help forward looking clients with all the necessary support to get the very best out of the ever dynamic digital ecosystem where speed is the necessity. We don’t believe data in its current avatar allows clients to take bold and beautiful decisions on customer centricity. And we believe most attributions being tracked to paid efforts are contrary to the reality of the testimonial economy.  We find it funny when “targeted” and “exposure” are used in the same breath. We are here to make a big difference to clients and compel the agencies to re-think.”

“We are very fortunate to have support of clients who believe in our philosophy, from day 1. As a result, the operation kickstarted with some revenue,” he added.

Info@BestMediaInfo.com