OYO Hotels, South Asia’s hotel chain, has announced the appointment of Prasidha Menon as the Head of Communications. She will look at both internal and external communications for OYO in India and other international markets.
Menon will be in charge of driving OYO's reputation forward and delivering against the company's mission of redefining the future of living, through sustained corporate reputation management programmes and targeted brand-building campaigns. She will also be a thought partner to every OYOpreneur, enabling them to share their side of the story, and will be a key member of the leadership team.
Menon has over 13 years of experience in the field of communication. Before OYO, she was leading communications for Uber in India and South Asia. She has also worked with leading PR agencies where she shaped communications strategies and consumer campaigns for some of the biggest technology brands and Fortune 500 companies.
Ritesh Agarwal, Founder and CEO, OYO Hotels, said, “We strongly believe pre-emptive communication is one of the top pillars for new-age mission oriented companies looking to create a long-lasting impact on their stakeholders and the ecosystem at large. In the last five years of building OYO ground up, we have witnessed the significance of quality communication and the role good content and authentic storytelling can play in building, protecting and, nurturing brand. With Menon taking on this mantle, we are certain that more and more people will second OYO’s mission of creating beautiful living spaces, for everyone, anywhere. We are really excited to welcome her to the OYO family.”
About her appointment, Menon said, “It is heart-warming to see a group of dynamic young individuals, determined to make a difference, spearheaded by a passionate group of leaders committed to the company’s mission. I am thrilled to join this team and be a thought partner as we prepare to write the next chapter of OYO's success story in India and the world.”