Onida launches new smart TV to expand market share and revenue

With the intent to expand its market share and revenues in the smart LED TV category, Onida has announced the launch of its Android 4K UHD Smart TV with HDR10. Embedded with voice search, the TV will be exclusively launched on Flipkart. With this new launch, Onida is expecting to position itself as a new generation brand.

The TV’s smart AI algorithms and machine learning is intended to provide better suggestions, personalised content and deliver best-in-class overall experience. The voice recognition technology will also give consumers total control on their television experience. Available in 43, 50 and 58 sizes, the price for Onida’s newest offering will start from Rs 52,000.

Vijay Mansukhani, MD, Onida, said, “We have been working with Google to come out with ultra-high-end television, which has everything the new generation wants and we are very happy to launch this in such a short span. With this android-based TV series, we will provide the same experience like their mobile phones interface with better screen quality and sound through. We are very confident that this would be an excellent experience for our viewers of any age as it’s the first-of-its-kind in the country. This product will be appealing to young consumers and should help us in positioning Onida as new generation brand.”

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