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Milton’s new campaign ‘KahaanKaPiya?’ ignites the adventurer in us

Conceptualised by Ogilvy India, the campaign also showcases Milton’s thermosteel bottle as the next must-have accessory for every traveller

Click on the image to watch the TVC.

Miton’s new campaign ‘KahaanKaPiya?’ aims to connect to the youth to inspire them to travel solo, appealing to their sense of adventure and self-discovery. The campaign positions the product to be a travel essential for every traveller.

Conceptualised by Ogilvy India, the film showcases a solo traveller’s journey across the country. The girl is seen exploring different places every day. She has embarked on a journey by herself, but the Milton bottle is there with her in every situation, from the hot and dry climate in a sandy desert, to the cold snow-covered mountains. The trend of solo travelling has increased over the years. Women have also started to take interest in travelling solo and this ad is an ode to this trend. The background music ‘Tune KahaankaPiya?’ questions the viewers and boosts them to discover unfamiliar territories and explore the unexplored with Milton thermosteel bottles by their side.

Ajay Vaghani, Managing Director, Hamilton Housewares, said, “KahaanKaPiya? campaign is all about inspiring people to travel and we believe Milton’s thermosteel bottle is the next must-have accessory for every young explorer. The bottle was created keeping in mind the changing requirements of the youth in India who are constantly on the move, seeking knowledge and looking for new experiences.”

Anurag Agnihotri, Executive Creative Director, Ogilvy India, said, “How many rivers, lakes, streams and seas have you crossed? How much of the world have you seen? That’s the question this commercial poses to all the young people sitting at their desks, in offices or colleges, to go out there and explore the world. It’s a perfect communication fit especially when it comes from a brand that offers top quality and innovations in its products.”

The campaign will run on major Hindi, English, Marathi, Bengali, Malayalam, Tamil, Kannada and Telugu TV channels. The TVC will be endorsed on YouTube, Facebook and Instagram.

The Campaign:

Credits:

Client: Milton

Creative Agency: Ogilvy India

CEO: Kunal Jeswani

Executive Creative Director: Anurag Agnihotri

Group Creative Director: Shahrukh Irani

Senior Creative Director: Saurabh Kulkarni

Account Management: Shivali Nair 

Production House: Goodmorning Films

Director: Shashanka Chaturvedi (Bob)

Producer: Robin D'cruz

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